Belize is a relatively small country, only slightly larger than the state of Massachusetts and with a population of around 330,000. One advantage of this is a well-organized tourism community that bolsters Belize’s position as a popular attraction to visitors from all over the world.
At the forefront of the movement is the Belize Tourism Industry Association, or BTIA. The organization lobbies for issues that help its members and the tourism industry as a whole. For example, the BTIA fights for laws and policies that are likely to promote and benefit tourism, a major component of the Belizean economy. Next month, the BTIA will host the bi-annual Belize Tourism Expo, otherwise known as BETEX.
BETEX was started in 1996 as a way for the Belizean tourism industry to market themselves to the international community. It is a major tool of the BTIA in uniting and promoting tourism across the country, now attracting over 300 parties. This year, the Expo will be held right in Belize City from Wednesday, May 7 to Monday, May 12. Participants must register in advance.
As is always the case at BETEX, there are sure to be plenty of representatives from commercial destinations, lodgings, and tour companies, as well as a healthy amount of press attention. The idea is to attract and impress those who make travel decisions, like agents and event planners. The international community can meet and negotiate with the local exhibitors while also learning about our corner of the planet.
For more information on BETEX, or to register for the event, head on over to their website. The event is a fantastic example of the health and vibrancy of Belize’s lucrative tourism industry.